Shipping from China to the Netherlands: 3PL Fulfillment & Local Returns

Shipping from China to the Netherlands: 3PL Fulfillment & Local Returns

Aug 12, 2025

The Netherlands has long been recognized as one of Europe’s most important logistics gateways. Strategically located, with world-class ports and airports, it plays a pivotal role in moving goods from suppliers worldwide — especially from China — into the heart of Europe. For e-commerce sellers, this makes the Netherlands not only a destination for sales but also a strategic hub for reaching customers across the continent.


However, selling to Dutch and wider EU customers from China brings a familiar set of challenges:


  • Transit times can stretch uncomfortably long without optimized shipping routes.

  • Warehousing in the EU is expensive and often inflexible.

  • Returns remain a major sticking point for European customers who expect quick, local solutions.


To stay competitive, sellers need a logistics model that balances speed, cost, and customer experience. Increasingly, that model is direct fulfillment from China combined with local returns processing in the Netherlands — a hybrid 3PL approach that offers the best of both worlds.



The Netherlands: Europe’s Logistics Gateway

The Netherlands’ advantage comes from three interconnected strengths:


  1. World-Class Infrastructure
    Rotterdam is Europe’s busiest seaport, connecting to trade routes across Asia, the Americas, and beyond. Meanwhile, Amsterdam Schiphol Airport serves as a major hub for air freight, offering frequent connections to and from China.

  2. Central EU Location
    From the Netherlands, goods can be distributed to Belgium, Germany, France, and other key European markets in just a matter of days. This central positioning makes it an ideal entry point for sellers who want to serve multiple EU countries without setting up separate operations in each.

  3. Efficient Customs Procedures
    The Netherlands is known for its streamlined import processes, which helps reduce clearance delays and speed up the time from port arrival to customer delivery.


For sellers shipping from China, these advantages mean one thing: if your goods land in the Netherlands quickly, the rest of Europe becomes far easier — and faster — to reach.


The Traditional Bulk Import Model — and Its Limitations

Traditionally, cross-border sellers have relied on bulk importing: shipping large volumes of goods from China to a warehouse in the Netherlands or another EU country, then fulfilling orders domestically. This approach has clear benefits — once products are stored locally, delivery to customers is fast.


However, it also comes with drawbacks that can be particularly challenging for smaller or fast-moving brands:


  • High Upfront Investment
    Buying in bulk, paying duties in advance, and covering warehousing costs require significant capital before a single sale is made.

  • Inventory Risk
    Products that sell slowly tie up capital, while fast-moving items may run out unexpectedly — leading to both overstock and stockout issues.

  • High Ongoing Costs
    EU storage, labor, and operational costs are among the highest in the world. For many sellers, this eats into profit margins.


This model works best for sellers with predictable demand and stable product lines. But for businesses experimenting with new products, expanding into new markets, or operating with lean budgets, it can be a heavy burden.


The Direct China Fulfillment Model

An alternative that’s becoming more popular is fulfilling orders directly from China. In this model, goods remain in Chinese warehouses and are shipped directly to the end customer in the Netherlands or elsewhere in Europe when an order is placed.


Advantages include:

  • Lower Capital Commitment – No need to purchase and store large quantities of stock in Europe.

  • Full Product Range Availability – Every SKU can be made available without pre-positioning it in a European warehouse.

  • Global Reach from One Location – The same inventory in China can serve multiple countries, not just the EU.


Of course, sellers sometimes worry about delivery speed. But with modern shipping lanes, better air freight schedules, and dedicated rail and sea services, direct China-to-Europe delivery can be much faster than it was even five years ago — especially when managed by a capable 3PL partner.


The Returns Challenge in European E-Commerce

Fast shipping is only part of the customer experience. Returns are equally important — and in Europe, expectations are particularly high.


  • Local Return Addresses – Most customers expect to return products domestically or within their region. Sending a parcel back to China is often seen as inconvenient or unacceptable.

  • Clear Processes – Customers expect simple instructions, prepaid labels, and quick processing times.

  • Fast Refunds or Exchanges – Slow returns handling can result in negative reviews, payment disputes, and lost repeat business.


For sellers operating solely from China, meeting these expectations can be difficult without a local partner.


The Hybrid 3PL Solution: Direct China Shipping + Local Netherlands Returns

This is where DIDADI Logistics provides a practical, balanced approach for cross-border sellers.


How it works:


  1. Order Fulfillment from China

    • Orders are picked, packed, and shipped from DIDADI’s warehouses in China directly to customers in the Netherlands.

    • Flexible shipping options — air freight for urgent orders, rail and road for balanced speed and cost, sea freight for bulk replenishment.

  2. Local Returns Handling in the Netherlands

    • Customers return items to a Dutch address.

    • DIDADI inspects and processes the goods, restocking them if possible, consolidating returns for shipment back to China, or disposing of them according to your policy.

  3. Visibility and Communication

    • Full tracking from dispatch in China to final delivery in the Netherlands.

    • Regular reporting on returns, including condition assessments and images where relevant.


Benefits for Sellers

Cost Efficiency

  • Avoid the high costs of EU warehousing.

  • Pay only for the storage you use in China.

  • Select the most economical shipping method per order.

Improved Customer Experience

  • Faster-than-standard cross-border shipping thanks to optimized routes.

  • Local returns create a smoother buying experience and build trust.

Scalability and Flexibility

  • Test new products in the Dutch market without heavy upfront investment.

  • Expand into other EU countries using the Netherlands as a central hub.


Example Scenario: A Growing Lifestyle Brand

Imagine a lifestyle brand based in Asia that wants to reach customers in the Netherlands and surrounding EU countries. Instead of committing to bulk shipments and renting space in a Dutch warehouse, they work with DIDADI to ship directly from China while offering a local return address.


Within weeks, they are able to:


  • Deliver to Dutch customers in under two weeks on average using air freight for priority orders.

  • Process returns locally in the Netherlands within a few days, with restockable products sent back to China in consolidated shipments.

  • Expand to Belgium and Germany without setting up new warehouses — simply by using the Netherlands as the central entry point.


The Takeaway

In modern cross-border e-commerce, winning isn’t just about having the right product — it’s about delivering it quickly, cost-effectively, and with customer-friendly policies. The hybrid 3PL model of direct fulfillment from China combined with local returns processing in the Netherlands is a proven way to achieve this balance.


DIDADI Logistics connects China’s manufacturing power with the Netherlands’ distribution advantages, helping sellers ship faster, spend less, and offer a smoother buying experience. Whether you’re sending a handful of parcels each week or scaling to thousands, this model gives you the flexibility to grow without the heavy overhead of traditional warehousing.


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